MEET JUDY ROSENBLOOM, FASE — FOUNDER & PRESIDENT
RESPONSIBILITIES
Judy is JR Associates’ chief visionary, reimbursement strategist, operations executive and spokesperson. For more than 30 years she has led the organization’s growth from an ultrasound coding practice to a global medical reimbursement and market access consulting firm.
Under Judy’s direction, the JR Associates consulting team develops practical solutions to complex coding, coverage and payment challenges facing today’s life science pioneers. Clients span the medical technology value chain — from research and investment firms to leading manufacturers and healthcare providers.
As a pragmatic interpreter of payer policies and regulations, Judy understands how to link the clinical benefits of medical technology with today’s multi-faceted reimbursement environment. Leveraging her extensive experience as an entrepreneur, clinical operations manager and allied health practitioner, she spearheads all engagements.
Primarily, Judy defines strategic reimbursement frameworks, analyzes relevant regulations and orchestrates implementation in alignment with client business objectives. She also monitors the regulatory and industry landscape to identify relevant shifts in guidelines, clinical trends and competitive positioning.
PROFESSIONAL HISTORY
Prior to JR Associates, Judy co-founded a third-party diagnostic imaging and cardiovascular services company. While managing the organization’s delivery network of mobile outpatient and hospital imaging units, she developed enduring relationships with national and local stakeholders, including physicians, hospitals, professional associations, CMS and third-party payers.
With her deep reimbursement expertise and knowledge of industry best practices, Judy is often asked to participate as a featured speaker at industry forums in the U.S. and abroad. She also serves in leadership roles with numerous academic and professional organizations.
Judy is a long-time advocate of critical healthcare industry and policy issues — especially quality initiatives centered on patient care and reimbursement. She has written numerous articles and publications on reimbursement topics and serves as an advisor and guest faculty for industry, provider groups and translational medicine programs.
Judy holds an executive management certificate from UCLA, and is a registered adult/pediatric cardiac sonographer.
WATCH JUDY IN ACTION
Replay a workshop with Judy at USC’s School of Biomedical Engineering:
“Reimbursement Strategies for Medical Innovators”
SEE JUDY AT INDUSTRY EVENTS
Find out what’s ahead on our speaking calendar
EMAIL JUDY
Submit a question or comment to: judy@1jra.com
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