How Can Medical Innovators Build a Case for Reimbursement?


Perspectives on Medical Reimbursement

By JR Associates

Coverage. Coding. Payment. These three factors deeply influence reimbursement for every new medical technology product. But there are no “cookie cutter” solutions.

Because the reimbursement landscape is so complex and time consuming, it’s smart to start preparing for reimbursement as early as possible in the business planning and product development process.

But what should medtech innovators know to get ahead of the curve? Our Founder and President, Judy Rosenbloom, offers guidance in a 30-minute Regulatory & Reimbursement Workshop session, hosted by the Coulter Translational Research Parter Program at the USC Department of Biomedical Engineering:


Are you a medical technology entrepreneur? Do you need to resolve reimbursement questions for a product you’re developing?

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